Current Issue - Volume 34 — Jan 2024

Volume 34
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Beyond Home and Hearth

Transcending mere townships, ParkCity Group’s sustainable addresses are touchstones of vibrant, inclusive and liveable communities.

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The late Jack London once said, “The proper function of man is to live, not to exist”; a principle which resonates strongly with the ParkCity Group. 

As a conscientious lifestyle developer, it is our firm belief that our townships should be sustainable addresses that not only enhance and nourish the lives of the people in our communities, but even anticipate their evolving needs and exceed their expectations. 

In line with the Group’s brand ethos, all our developments are inclusive of diversity, offer seamless connectivity and prioritise thoughtful facilities – cultivating wholesome communities brimming with heart, soul and camaraderie.

Says ParkCity Group CEO Datuk Joseph Lau: “Our focus is always on prioritising the community. We must understand the importance of branding and establishing connections with all members of our communities. We actively engage with the communities to listen to their wants and needs, as well as consider market sentiment. By adding value that aligns with the specific needs of each environment, we ensure our strategies are tailored to the communities’ requirements”.

Value-added features within a 15-minute orbit

At ParkCity Group, we strive to build on the old whilst charting new territories in anticipation of the market’s needs. ParkCity Group has always been a forward-thinking developer. Underpinned by the Group’s vision to create value, our townships, from their points of inception, are conceived around the keystone pillars of sustainability, convenience, community and liveability.

In recent years, the concept of the “15-minute city” has become a global trend. The “15-minute city” is an approach to urban design that aims to improve quality of life by creating cities where most daily necessities and services can be reached within 15 minutes by foot, bike-ride or public transit from any point in the city. In truth, this theory is not new, but rather, borrows from the pre-modern urban planning concept of cities where people generally lived, played, learnt and worked within a certain radius.

However, ParkCity Group had articulated a similar model right at the outset of our journey building townships. A clear example of this approach is implemented in our multiple award-winning master-planned township Desa ParkCity in Kuala Lumpur upon its launch in 2002, even before the “15-minute city” concept gained momentum. For instance, residents of Desa ParkCity benefit from easy access to well-curated vital and lifestyle necessities including education, medical, retail and recreational amenities. 

Since then, the Group has applied this model to all our townships in both East Malaysia and Vietnam, refining our approach and tailoring it to meet the evolving requirements of our bespoke townships.

We actively engage with the community to listen to their wants and needs, as well as consider market sentiment. By adding value that aligns with the specific needs of each environment, we ensure our strategies are tailored to the communities’ requirements."

A holistic approach to wholesome living

ParkCity Group is also dedicated to crafting spaces that cater to the well-being of pets, flora and fauna. 

“Our commitment to creating a self-sufficient township through thoughtful landscaping and the introduction of suitable species sets us apart from others. We believe in the holistic living environment of our developments and genuinely care about our communities and their lifestyles,” says Lau. 

“With over 20 years of experience in developing our flagship master-planned township of Desa ParkCity in KL, we are even more committed to enhancing and improving our other townships for the benefit of the respective communities and society as a whole. Additionally, we have a rich and diverse pipeline of innovative master-planned developments, all centred around our core premise of inspiring our communities to live life to the fullest.” 

In the upcoming years, ParkCity Group aims to uphold its position as a benchmark-setting brand, always reaching for new heights.